Generic Substitution

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Phil Walls Clinical Pharmacy Video Blog: Drug Prices vs. Drug Costs — Generic Substitution

Generic substitution is one of the most effective strategies you can implement to maximize drug savings. It is the job of myMatrixx to monitor and develop strategies to ensure you are not exposed to the unnecessary cost of a brand name prescription. Join myMatrixx Chief Clinical Officer Phil Walls in his final vlog of a five-part series regarding drug prices vs. drug costs. In this vlog, Phil talks about the various marketing strategies that brand name companies are using to maintain market share.